Project Details

A new NHS men’s health initiative, targeting adults between the ages of 35-75, and encouraging them to lead a healthier lifestyle, required the development of eye-catching branding which could then be rolled out to advertising concepts, supporting literature and website design.

Bury NHS wanted a social marketing campaign that would appeal to teenage girls and persuade them to seek HPV vaccination at their local GP surgery. The resulting creative was rolled out to posters, information leaflets, appointment cards, a website, and even beer mats (to target and inform parents!).