Byrchall High School’s new specialism in technology needed to be successfully communicated to potential students and parents with a strong new visual identity. This art direction and creative headlines were applied to a wide range of media including brochures, folders, supporting literature and newsletters, as well as press, billboard and bus advertising. Little Lever School required a visual campaign to attract new Year Sevens. This was met with a concept centred around achieving new heights through exploration and adventure.